Baby Bloom Newborn Care

SEOContent
Written By Jen Goll

SEO Refresh | Keyword Strategy | Blog Content Development

The Challenge

Baby Bloom Newborn Care, based in Rhode Island, had a beautifully designed site, but design alone wasn’t getting them found on Google. Without SEO fundamentals in place, their content wasn’t ranking, and leads were slow to come in.

Our Approach

We started with a full website audit to see what was missing behind the scenes. Then we:


  • Rewrote title tags, meta descriptions, and page content with newly researched keywords

  • Launched the refreshed content within 30 days

  • Created a blogging plan focused on location-specific, service-based keywords to support ongoing growth

Once the on-page SEO was in place, we turned to blog content. We launched a series of SEO-optimized posts that not only educate new parents, but also help Baby Bloom show up in more local searches.

The Results

  • Keyword rankings increased steadily within weeks of launch

  • Many target keywords moved from unranked to page one in just a few months

  • Baby Bloom now receives more qualified leads directly through organic search

Keyword Spotlight

One blog we launched on March 16th targeted a high-value keyword that Baby Bloom didn’t rank for at all. By May 7th, that keyword reached spot #7 and it’s stayed in the top 10 ever since.

This kind of growth isn’t uncommon when content and SEO work together.

Jen Goll
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