Hector from Royal Concrete came to us with the goal of replacing his subcontracting work with clients of his own. Previously, his concrete company completely relied on other companies to subcontract their contract work to him. After doing this successfully for years, Hector realized he wanted to build his own client base to offer the same service for less cost to his clients.
That’s when he came to us and asked about running ads.
Through targeted Google Ads campaigns, that’s exactly what we did. We helped Royal Concrete generate measurable returns on their advertising investment, reaching an 887.57% ROI within the first 30 days.
Objective
Our primary goal was to generate qualified leads for Royal Concrete through Google Ads, helping the business connect with homeowners and other potential customers actively searching for concrete services.
Beyond generating leads, we wanted to make sure the advertising investment was translating into real revenue.
Rather than measuring success solely through clicks, impressions, or form submissions, we focused on tracking confirmed jobs and calculating the actual return on the client's marketing investment.
Our Strategy
Royal Concrete didn’t have a website, their Google Business Listing was showing they were closed, and they didn’t have any type of marketing running.
So, the first thing we did was build them a website so we could start running ads as soon as possible. They came to us in early summer, when other companies were already out and pouring concrete.
That’s why we had their new site live, and ads running within two weeks of signing their contract. Within 30 days, we achieved an ROI of 887% with no signs of slowing.
The Results
Right away, Royal Concrete was ecstatic about their results. They were getting leads, quoting jobs, and making sales. By month two, we reached an ROI of 984% because we earned the Google Ads promotional credit. Without the credit, we still reached an ROI of 673%.
The third month of running ads was by far the best, reaching an astonishing ROI of 1,308%.
Reporting Only What We Can Confirm
One important distinction about these results is that they only include revenue from jobs we could directly attribute to Google Ads form submissions.
They do not include phone calls.
While phone inquiries may have generated additional business, we don't include revenue we can't confidently attribute to our campaigns. We also don't assign hypothetical revenue values to every form submission. Our calculations are based on jobs the client confirms.
Turning Google Ads Into Real Business Growth
For local contractors, the goal of digital advertising isn't just to get more people to visit a website. It's to connect with potential customers who need their services and turn those opportunities into paying jobs.
Royal Concrete's results show how effective Google Ads can be when campaigns focus on qualified leads and measurable outcomes.
From an 887.57% ROI in July to 1,308% in September, the campaigns generated substantial returns relative to the client's advertising and management investment.
At New Hill Marketing, we believe successful advertising should be measured by more than clicks and impressions.
It should help businesses generate real, measurable revenue.
Ready to See What Google Ads Can Do for Your Business?
Whether you're a contractor looking to book more jobs or a local service business looking to reach more customers, Google Ads can help you connect with people who are already searching for what you offer.
At New Hill Marketing, we handle the strategy, setup, management, and optimization so you can focus on running your business. Seriously, leave it to us; you won’t have to do a single thing.
All it takes is two weeks to start running ads, generating more leads, and making more sales.
