Peak Women
Brand Development | Squarespace Migration | SEO Growth | Analytics Tracking
When the co-owner of Peak Physique, Lissa, approached us about launching a women-only fitness brand, the vision was clear: create a space where women felt comfortable, supported, and empowered to prioritize their health.
This went beyond creating a site for an established business. We were building something from the ground up, and it was exciting from start to finish.
We helped create the name Peak Women, developed the tagline “Fitness Made By Women For Women,” and designed branding that reflected the welcoming, supportive, and empowering atmosphere they wanted to create.
From there, we built a website designed to support long-term growth through SEO, content, analytics, and ongoing website management.
The Challenge
Peak Women needed more than a visually appealing website. They needed a digital presence that could:
Clearly differentiate the brand from traditional gyms
Speak directly to women looking for a supportive fitness environment
Build local visibility in search results
Support long-term content marketing and SEO growth
Track user behavior and lead generation effectively
Transition platforms without losing search rankings or traffic
As the business continued to grow, we also needed to migrate the website to Squarespace while preserving the established SEO foundation.
Our Approach
We partnered closely with the Peak Women team to build both the brand and its digital strategy.
Our work included:
Brand naming and tagline development
Logo and visual branding direction
Full website design and launch
Ongoing website management and updates
SEO strategy and optimization
Analytics tracking and reporting
Blog strategy and content development
Squarespace migration planning and execution
The website was designed with both usability and scalability in mind. We created clear navigation, strong calls to action, and a structure that supports continued SEO growth over time.
During the recent Squarespace migration, preserving rankings and traffic was a top priority. We carefully managed redirects, on-page SEO elements, metadata, and site structure to minimize disruption and maintain visibility in search results.
The Results
The migration to Squarespace was completed successfully without any loss of SEO performance. In fact, traffic and rankings continued to improve after launch.
Today, Peak Women has:
Increased organic traffic and keyword visibility
A growing library of 50+ SEO-focused blog articles
Improved local search performance
A strong brand identity that clearly connects with its audience
Reliable analytics tracking and reporting for continued growth
Most importantly, the website now supports the business instead of holding it back. Peak Women has a scalable platform that reflects the brand's quality and consistently attracts the right clients.
The Bottom Line
Peak Women started as an idea for a women-only gym. Through strategic branding, SEO, content, analytics, and website development, it became a recognizable and growing fitness brand with a strong online presence.
From naming the business to managing ongoing growth, we helped build a digital foundation designed to scale over the long term.
“I cannot recommend Jen and New Hill Marketing enough. Jen and I started working together close to ten years ago. Hiring New Hill Marketing has been one of the best business decisions we've made. As we have grown Jen has grown with us and accommodated our growing needs with ease. She has made delegating tasks flawless and easy because I know when something is in her hands it will be done well. Jen is knowledgeable, professional, responsive, and stays ahead of problems that may arise within her field. Having her as a part of our team to handle these things has made New Hill Marketing an indispensable part of our business. New Hill Marketing and Jen have given me the peace of mind to not even have to think about our website, our blogs, or any of the google stats that I know are important but have no way of understanding without considerable time and effort. This has allowed us to focus on what we are passionate about and good at. We know we are in good and capable hands with Jen so our focus can be elsewhere.
Everything she does is top notch and she consistently has new ideas for us. She is as creative now as she was when we first hired New Hill Marketing. I highly recommend Jen and New Hill Marketing and look forward to the next ten years of working together.”
~ Lissa P. Co-Owner of Peak Physique & Peak Women
