Peak Physique Fitness – Troy, Michigan
Website Redesign | Blog Strategy | Lead Generation | Email Marketing
Peak Physique came to us with a website that just wasn’t pulling its weight. It was outdated, hard to update, not mobile-friendly, and lacked any real SEO foundation. On top of that, potential leads had no easy way to reach out—and it showed in their low traffic and lead volume.
They needed a site that looked modern, worked on every device, could grow with their business, and most importantly: brought in more qualified leads.
Our Approach
Once we helped transfer their domain and set up reliable hosting, we launched a brand-new site in under 30 days.
The new website is:
Fully optimized for SEO and mobile use
Designed with clear CTAs and easy-to-use forms
Built to support ongoing content, including a blog hub
Almost immediately, form submissions started rolling in. The easier navigation and optimized layout made it easier for potential clients to find what they needed, and reach out.
The Results:
Over 20 valuable local keywords now rank in the top five pages of Google (up from just a few branded terms)
Website traffic has grown by an average of 50% year over year
Monthly qualified leads are consistently coming in through the site
200+ blogs published and counting, educating readers and boosting search visibility
New email campaigns with a 50% open rate and a steady uptick in returning clients and site visits
The Bottom Line
Before this redesign, Peak Physique wasn’t getting leads through their website. Now? It’s one of their most consistent sources of traffic and conversions.
“I cannot recommend Jen and New Hill Marketing enough. Jen and I started working together close to ten years ago. Hiring New Hill Marketing has been one of the best business decisions we've made. As we have grown Jen has grown with us and accommodated our growing needs with ease. She has made delegating tasks flawless and easy because I know when something is in her hands it will be done well. Jen is knowledgeable, professional, responsive, and stays ahead of problems that may arise within her field. Having her as a part of our team to handle these things has made New Hill Marketing an indispensable part of our business. New Hill Marketing and Jen have given me the peace of mind to not even have to think about our website, our blogs, or any of the google stats that I know are important but have no way of understanding without considerable time and effort. This has allowed us to focus on what we are passionate about and good at. We know we are in good and capable hands with Jen so our focus can be elsewhere.
Everything she does is top notch and she consistently has new ideas for us. She is as creative now as she was when we first hired New Hill Marketing. I highly recommend Jen and New Hill Marketing and look forward to the next ten years of working together.”
~ Lissa P. Co-Owner of Peak Physique & Peak Women
